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Successful Secrets of Festival, Concert and Special Event Productions [Paperback] Ms N Skye McCloud (Author)

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Sound Like A Live Event Pro – G part 2

Knowing the proper terms in live event production will help you make a more professional impression and avoid errors in communication.

Concert, Festival or Special Event:

Gross Potential:  Multiply the ticket price by the number of tickets printed equals the potential if the event is sold out.

Guarantee vs. Percentage:  An agreed  amount or a percentage of the net (base + a negotiated percent of the net after agreed upon expenses), which ever is greater paid to the talent.    If you want to book entertainers, one of the best agencies in the business is Suntoucher Entertainment.  Tell Ty I sent you!


General Damages:  A money award to compensate people who are injured for pain and suffering.

Group Life Insurance:  A kind of life insurance that covers a number of people under a single contract.  Employers sometimes provide this insurance for employees;  associations sometimes form groups within their industries as a benefit for belonging to the organization.


Gate Show:  An exhibition similar to a trade show, this is open to the public.  An example is Comic Con.

Green Meeting Industry Council:  The Green Meeting Industry Council promotes the perspective that sustainability, and the demands it places on our society and industry to achieve it, requires us all to be part of the solution, even with the number of challenges we face. By working together, we can create sustainability and sustainable development in the framework of our events, and in our communities.


Grants:  Specific amounts of money given to an organization without the obligation to repay it.  The Philanthropy News Digest is a great source.

Guide Star:  Get IRS data, plus more up-to-date information from nonprofits for free.

G: Sound Like A Pro in Live Event Production

Knowing the proper terms in live event production will help you make a more professional impression.

This month’s glossary terms for live event production begin with the letter G.   I especially encourage you to spend time following the links for General and  Festival Seating.  This blog would have been up 10 days ago but I ended up researching over thirty five years of live event crowd management  history.   There has been so much study on the subject, both in academia  and the profession.  The subject is extraordinarily complex.  If you promote an event of any kind, expecting large crowds, you will place your organization and the attendees at great risk, unless you understand how a crowd moves and how to direct the energy safely.  Large crowds actually move like a liquid rather than groups of individuals.  This applies to both indoor and outdoor events.   Some bands contractually demand Festival Seating, because they like the fans to be close and feed off the energy.  That creates a real dilemma for promoters: satisfying the demands of the artists and providing a safe experience for the attendees.  I don’t consider a severely injured fan from time to time to be just a cost of doing business, but then again that’s just me.

Concert, Festival or Special Event

Gross Potential:  Multiply the ticket price by the number of tickets printed.  That number equals the gross potential if sold out.

General Seating:  A show or event that does not have assigned seats.  This works well for smaller or less volatile crowds.  Think graduations or meetings.   This term is sometimes confused with Festival Seating, which is actually misleading.  The Festival Seating ticket actually gives the attendee access to the venue, usually onto the main floor in front of the stage with no seating at all.  General seating may require fewer ticket takers/ushers for the promoter however, it promotes competition among the attendees for the front rows.  Carefully analyzing the crowd profile is a must legally and strategically.  If you expect a rowdy and highly excitable crowd, you have  exposure of “Foreseeable Harm”.  As a promoter or fundraiser, this is defined as: a person who can reasonably foresee someone maybe crushed in a dense crowd.  Therefore you are charged with the duty to try to prevent the risks to the attendees.  If you create and allow that kind of situation to develop, you violate the BOCA code (Building Officials and Code Administrators International).  The definition: a lack of adequate room to stand or move means there is no safe place within the Festival Seating area.  In the United States the 1994 National Fire Protection Association changed it’s floor capacity per person from 2′ to 15′, and that standard has been acknowledged by the National Concert Promoter’s Association.  On December 3, 1979 a terrible tragedy occurred at a Who concert in Cincinnati, Ohio.  The following is a story from Rolling Stone that tracks the event as it unfolded:

Rock and Roll Tragedy, Why Eleven Died at the Who’s Concert in Cincinnati

And more to consider:  The Biggest Concert Disasters Ever

Crowd control at other large events:   Crush Point



General Liability:  Insurance coverage for business protection for a number of events that may include accidents on the premises or from operations, products sold by the business, contractual liabilities.

General Aggregate Limit:  The maximum limit of insurance payable during the term (usually annual) for all losses.


Meetings and Conventions

Green Meetings Industry Councilhttp://

Green Room:  a room stocked with refreshments for speakers, VIPs, artists to hold meet and greets with guests and for media interviews.



General Operating Support:  Grants that maybe used for the general operations, not targeted for specific projects.  They are sometimes called basic support or unrestricted grants.  You must never used targeted grants for general operations, unless the grant allows it.  It will result in a violation of the award and the association may, in the worst case scenario, be required to refund the grant and be excluded from future grants from that grantor.  Perhaps, the application will then be a fraud offense, especially when the grant funds come from a government entity.

Gift:  A transfer of cash, goods or a forgiveness of a debt without receiving any consideration in return.   Under the U.S. nonprofit statutes, a gift is generally deductible on tax returns.


Sound Like A Pro: F

Concert, Festival or Special Event

Face Value:  The price printed on a ticket, not including taxes or other charges.


Face Value:  Phil Collins


Favored Nation Clause: A requirement by an artist to be paid as much as the highest paid artist or speaker at the event.


Favored Nation Clause:   Background Information #3



Fidelity Bond: insurance protection that covers policyholders for losses that result from fraudulent acts by specified individuals.  For example, coverage to reimburse losses caused by dishonest employees.


Fidelity Bond


Friendly Fire  intentionally set fire that hasn’t spread beyond the containment site such as a stove, fireplace or furnace.


Friendly Fire



Fair Trade: A program that was designed to insure that producers (farmers, craft people) in developing countries, get paid a fair market price.


Fair Trade


Fixed Expense: Costs incurred regardless of how many tickets are sold or people who attend.  For example: venue, travel, management, telephone, advertising/promotion.


Fixed Expense:  The Beach Boys at my first concert  



Fiduciary Liability: A legal responsibility to safeguard the assets of an organization.  For example a Board of Directors of an association must manage the financial and physical assets in the best way possible.  Fiduciary Liability policies covers such activities as misleading statements, Errors and Omissions.


Errors and Omissions: an example of Fiduciary Liability


Fraternal Insurer: A nonprofit who purchases a group policy that all members can participate in; policies may cover life, health or disability.  Group purchasing power may result in lower premiums than a single person may negotiate.  The policy may be included in the membership fee.  These nonprofits operate solely for the benefit of their members.


Fraternal Twins:   (Just checking to see if you read the whole post.  Couldn’t find anything as clever for this word).



Live Nation Reality Series focuses on Contract Riders

The Rider Challenge from Live Nation is sponsored by Ford Fiesta.  The concept is that challengers must find and bring in the sometimes outlandish demands that are included in the Hospitality Riders in bands’ contracts.  Having lived those challenges, it may really be pretty darn funny to watch others have to “dance to that tune” also.  It debuts online September 30.


The bands involved are:  Fall Out Boy, the Lumineers, Kid Cudi,  Fitz & the Tantrums,  Edward Sharpe & the Magnetic Zeros.

If you go to the link at the Smoking Gun, they have  a huge list of the contract riders from singers and bands to even politicians.

Contract riders are almost always a challenge, getting the 36 new white towels are always the easiest.  What was your biggest (worst) request?



Cyber Security and the Live Event Promoter/Planner

As live event producers  in what ever field: concerts, festivals, meetings/conventions, nonprofit special events, trade shows or sports events,  we are becoming more and more dependent on our electronic communications.  We use them before, during and post event.  We are becoming more dependent running the day to day operations of our companies or nonprofits.  We have our PCs, Tablets, Smart Phones, I Pads , thumb drives etc.

We are more vulnerable than ever and many of us do not have an adequate  plan in place or dedicate enough time to educate ourselves;  let alone work the plan on a regular basis.  Hackers and Black Hats do not just go after the large organizations, who often have sophisticated IT departments in place.  They find the little guys have more vulnerabilities and are easier to hack.  What would you do if a hacker breached your financial records and how would you know?  What would you do if someone stole your member, vendor or client information?  Do you know that you are legally liable to safeguard this information?

October is Cyber Security Awareness Month, but the bad guys may not wait until then so I have assembled some sites to help you:

  • Become aware of the hazards and vulnerabilities
  • How to make a plan and work it
  • How to handle a breach and how to report it

General reading and education:

Tech Republic:  for  IT professionals, but it has good information for the general audience also.

ZDNET: great newsletter and information

How to Geek

Ask Leo

Security Dark Reading

Government Resources:

Federal Communications Commission:  you can create your own fill in the blanks cyber security plan ( privacy & data security, scams & fraud, network security, website security, email, mobile devices, employees, facility security, operational security, payment cards, Incident response and reporting, policy development and management), download a  51 page Guide and Cyber Security Tip Sheet

Department of Homeland Security:  links to Department of Homeland Security, FBI, FCC, Department of Commerce, tools and information

US-CERT:  US Computer Emergency Readiness Team, current activity, alerts and tips

YouTube Videos:

These range from entertaining to serious workshops.

NREL ( National Renewable Energy Laboratory) Annual Update parts 1, 2, and review.  Really entertaining with great information that you can apply to your organization.

Cyber Security Paris Kaskas Symantec

Cyber Threats and Cyber Security Columbia University


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