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Successful Secrets of Festival, Concert and Special Event Productions [Paperback] Ms N Skye McCloud (Author)

Loaded with Essential Information including

  • Planning/Organization
  • financial Management
  • Venue Selection
  • Negotiating & Buying Talent
  • Activities That Draw Crowds
  • Advertising/Marketing
  • Vendors
  • Sponsorships
  • Security
  • Ticketing/Passes
  • Greening Your Event
  • Top Links to all the resources that you will need
  • Forms to organize your operations
  • Volunteer Management
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G: Sound Like A Pro in Live Event Production

Knowing the proper terms in live event production will help you make a more professional impression.

This month’s glossary terms for live event production begin with the letter G.   I especially encourage you to spend time following the links for General and  Festival Seating.  This blog would have been up 10 days ago but I ended up researching over thirty five years of live event crowd management  history.   There has been so much study on the subject, both in academia  and the profession.  The subject is extraordinarily complex.  If you promote an event of any kind, expecting large crowds, you will place your organization and the attendees at great risk, unless you understand how a crowd moves and how to direct the energy safely.  Large crowds actually move like a liquid rather than groups of individuals.  This applies to both indoor and outdoor events.   Some bands contractually demand Festival Seating, because they like the fans to be close and feed off the energy.  That creates a real dilemma for promoters: satisfying the demands of the artists and providing a safe experience for the attendees.  I don’t consider a severely injured fan from time to time to be just a cost of doing business, but then again that’s just me.

Concert, Festival or Special Event

Gross Potential:  Multiply the ticket price by the number of tickets printed.  That number equals the gross potential if sold out.

General Seating:  A show or event that does not have assigned seats.  This works well for smaller or less volatile crowds.  Think graduations or meetings.   This term is sometimes confused with Festival Seating, which is actually misleading.  The Festival Seating ticket actually gives the attendee access to the venue, usually onto the main floor in front of the stage with no seating at all.  General seating may require fewer ticket takers/ushers for the promoter however, it promotes competition among the attendees for the front rows.  Carefully analyzing the crowd profile is a must legally and strategically.  If you expect a rowdy and highly excitable crowd, you have  exposure of “Foreseeable Harm”.  As a promoter or fundraiser, this is defined as: a person who can reasonably foresee someone maybe crushed in a dense crowd.  Therefore you are charged with the duty to try to prevent the risks to the attendees.  If you create and allow that kind of situation to develop, you violate the BOCA code (Building Officials and Code Administrators International).  The definition: a lack of adequate room to stand or move means there is no safe place within the Festival Seating area.  In the United States the 1994 National Fire Protection Association changed it’s floor capacity per person from 2′ to 15′, and that standard has been acknowledged by the National Concert Promoter’s Association.  On December 3, 1979 a terrible tragedy occurred at a Who concert in Cincinnati, Ohio.  The following is a story from Rolling Stone that tracks the event as it unfolded:

Rock and Roll Tragedy, Why Eleven Died at the Who’s Concert in Cincinnati

And more to consider:  The Biggest Concert Disasters Ever

Crowd control at other large events:   Crush Point



General Liability:  Insurance coverage for business protection for a number of events that may include accidents on the premises or from operations, products sold by the business, contractual liabilities.

General Aggregate Limit:  The maximum limit of insurance payable during the term (usually annual) for all losses.


Meetings and Conventions

Green Meetings Industry Councilhttp://

Green Room:  a room stocked with refreshments for speakers, VIPs, artists to hold meet and greets with guests and for media interviews.



General Operating Support:  Grants that maybe used for the general operations, not targeted for specific projects.  They are sometimes called basic support or unrestricted grants.  You must never used targeted grants for general operations, unless the grant allows it.  It will result in a violation of the award and the association may, in the worst case scenario, be required to refund the grant and be excluded from future grants from that grantor.  Perhaps, the application will then be a fraud offense, especially when the grant funds come from a government entity.

Gift:  A transfer of cash, goods or a forgiveness of a debt without receiving any consideration in return.   Under the U.S. nonprofit statutes, a gift is generally deductible on tax returns.


3 Responses to “G: Sound Like A Pro in Live Event Production”

  1. Star says:

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  3. Nelle says:

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